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Shopify consulting & delivery for established ecommerce brands.Shopify Consulting & Delivery for Established Ecommerce Brands.
The Shopify expertise your team needs, when you need it.
Your team knows your products, customers and business. We know Shopify. Together, we'll help you get more from your ecommerce platfom.
We provide the Shopify expertise, technical guidance and support that helps you make confident decisions and deliver successful projects.
From technical improvements and integrations to SEO and CRO, we bring together the right senior Shopify specialists to solve problems and deliver the right solution.
From technical guidance to UI/UX, SEO and CRO, we bring in the right senior Shopify specialists to deliver the right solution.
An extension of your ecommerce team.
01
Shopify Expertise
Work directly with experienced Shopify specialists who understand the platform inside & out.
Work directly with experienced Shopify specialists.
02
A Partner your Team can Rely on
One consistent point of contact who understands your goals and keeps everything moving.
One consistent point of contact who understands your goals.
03
Support that Fits Tour Team
Whether you need ongoing support or help with a specific project, we adapt to the way your team works.
Ongoing support or a one-off project — we adapt to your team.
04
Built on Shopify Best Practice
Every recommendation is grounded in experience and tailored to how your business operates.
Every recommendation is grounded in experience.
A Simple, Four-Step Model.
01
Let's Talk
We start by getting to know your business. Every Shopify business is different. We take the time to understand your goals, your challenges and how your team works before recommending the right approach.
We start by getting to know your business.
02
The Right Solution
Sometimes that's a small improvement. Sometimes it's a larger project. Either way, we'll guide you towards the solution that's right for your business—not just the biggest project.
Sometimes that's a small improvement. Sometimes it's a larger project.
03
We Get Started
Once we've agreed the right approach, our team gets to work. You'll have one point of contact, clear communication and experienced Shopify specialists focused on delivering the right outcome.
Once we've agreed the right approach, our team gets to work.
04
Support that Grows with You
We love projects. We also love building long-term relationships if that's what you need. Your Shopify store will continue to evolve, and so will your business. Whether you need ongoing support or occasional expertise, we're here whenever you need us.
We love projects. We also love building long-term relationships.
Your Shopify Store Health Check
45 things worth checking, even for established ecommerce teams.
Built on a Simple Belief: Ecommerce Teams Deserve a Better Partner.

Hi, I’m Alley. After years delivering ecommerce projects, I kept seeing the same challenge. Growing ecommerce businesses needed experienced Shopify expertise they could trust—but too often the choice was between a traditional agency or managing multiple freelancers themselves.
I founded The Commerce Collective to offer something different.
A trusted Shopify partner that works as an extension of your team. Someone who understands your business, helps you make the right decisions, brings in the right specialists when needed, and takes ownership from start to finish.
For me, it’s never been about selling development, SEO or individual services. It’s about building long-term partnerships, giving merchants the confidence that someone experienced is looking after their Shopify store and helping them make the most of the platform as they grow.
Whether we’re launching a new feature, improving performance or solving a technical challenge, my goal is always the same: honest advice, clear communication and work delivered to the highest standard.
A trusted Shopify partner that works as an extension of your team.
— Alley Basson
TALK TO ALLEYLet's start the conversation.
Ongoing Shopify support, expert guidance or help with your next project — tell us about your business and we'll be in touch within one working day.Whether you need ongoing Shopify support, expert guidance or help with your next project, we'd love to hear about your business. We'll be in touch within one working day to discuss the best way forward.

